Archives: Reports
Creating New Website for Bookkeeping Company
Elevating Growth Through Seamless Marketing Solutions
Accelerating Growth with Tailored Marketing Solutions
Comprehensive Branding and Social Media for Accounting Firm
Revitalizing a Professional Association and Empowering Members
Rebranding and Marketing Services for Educational and Healthcare Consulting Firm
Social Media and Content Drive Results
YourMarketer LLC: Empowering Digital Accessibility Through a New Strategic Partnership with accessiBe
YourMarketer LLC announced its strategic partnership with accessiBe, a market leader in web accessibility, promoting equal digital access to information online.
11 July 2024 – Fairfield, CT
In a move towards promoting digital inclusivity, YourMarketer LLC has announced its strategic partnership with accessiBe, the market leader in web accessibility. This collaboration underscores YourMarketer's dedication to empowering its clients to equalize the web experience to include people with disabilities, facilitating equal access to information and services online.
Through this partnership, YourMarketer is equipped to revolutionize its clients' approach to website accessibility. Leveraging accessiBe's cutting-edge ecosystem of solutions, YourMarketer can now empower its clients to not only meet accessibility standards but also prioritize usability for all users. This initiative highlights YourMarketer's dedication to making their clients' businesses more accessible to everyone, regardless of their abilities, fostering a culture of inclusion and equality in the digital space.
Beyond the ethical imperative, enhancing website accessibility positions YourMarketer's clients at the forefront of advanced AI, can expand their audience reach, enhance their brand reputation with a strong commitment to inclusion as a value, and can mitigate legal risks associated with non-compliance.
YourMarketer's integration of accessiBe's technology into its services enables comprehensive 24-hour monitoring and automated maintenance scans, helping to ensure that new and updated content remains accessible. Furthermore, YourMarketer's clients will benefit from monthly compliance audits, in order to maintain the highest web accessibility standards.
“Joining the accessiBe Partner Program was a no-brainer for us,” said Jennifer Palmer Farrington, owner of YourMarketer. “We are proud to provide our clients with the ability to make their websites available to everyone, while also helping to achieve compliance and mitigate legal risk.”
We're proud to partner with YourMarketer as they navigate the vital journey of web accessibility, promoting digital inclusion," remarked Dekel Skoop, Co-founder and CEO of accessiBe. "By equipping them with the tools necessary to help make their clients' websites accessible to all, we're welcoming another ambassador of change into our fold. Together, we are amplifying our message of creating an inclusive digital world, resonating louder and reaching further, making a tangible difference in the lives of many."
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About YourMarketer LLC
YourMarketer bridges the gap between marketers and businesses. Our focus on the professional services sector allows us to carefully match clients with individuals experienced in their specific industry. Our veteran freelancers offer expert marketing services, including branded marketing strategy and marketing plans, social media services, graphic design, website design and video editing and production. To learn more visit YourMarketer.com, view our video and follow us on Facebook, X and LinkedIn.
Contact: Jennifer Palmer Farrington | P: 203.894.6473
About accessible
accessiBe is the market leader in web accessibility, providing an ecosystem of solutions for any business. Trusted by over 200,000 websites, ranging from small businesses to industry leaders, accessiBe streamlines the process of making websites more accessible. Our solutions support businesses, agencies, and non-profits in embracing inclusion and reaching a wider audience while promoting accessibility in accordance with the Web Content Accessibility Guidelines and with the Americans with Disabilities Act.
For more information, visit www.accessibe.com.
Rethinking Marketing: 2022 Finds Pandemic Increased Workload, Reduced Departmental Resources
Survey results found 52% of marketers felt the pandemic left the department with more work and less resources.
26 April 2022 – New York, New York
SJT Marketing LLC and YourMarketer LLC jointly released Rethinking Marketing: 2022 a Survey of Today’s Marketing Department. Performed in the closing months of 2021, the survey found that Marketing departments in the U.S., across industries, experienced major changes during the pandemic, drastically modifying their strategies under pressure from reduced headcount and budgets.
The survey found that 34% of 71 respondents were responsible for roles outside the marketing department, in addition to their marketing job, which caused inefficiency in resource use around finding and building a loyal client base. 59% of marketers are handling over 5 core job responsibilities, making it difficult to maintain high level performance and meet the expectations of key stakeholders.
Said CEO of YourMarketer Jennifer Palmer Farrington, “We wanted to put into numbers what we were hearing from our marketing colleagues regarding changes in their departments. We were concerned to find that 81% of marketers felt both that their workload had increased due to the pandemic, and that 43% saw their budgets cut.”
Highlights from the survey:
- Marketing has input into strategy and budget but requires leadership approval to execute. Despite 52% of respondents stating that their CMP/VP was on the organization leadership team, they require approval on individual budget items. Only 20% of CMPs/VPs have full approval of the marketing budget and activities.
- Marketers do not have enough resources to excel in their jobs. They are experts at making more from less. However, the past two years have taken a toll on the Marketing Department, with 52% of respondents stating that not having enough resources is their top stressor. Inflation and the increase in ad costs are additional difficulties.
- Marketing department requests are up, and the expectations are unrealistic. 50% of Marketing Departments saw an increase in the number of requests and felt that expectations were unrealistic.
- Marketers are nearly evenly split, 52/48 as to whether they need to say yes to every project that lands on their desk. Knowing when to say “no” to a project is important to keeping marketing strategy on track. If a project does not fit into the approved strategy, team members need to be able to say “no” and pass, so they can keep building the business on time.
- Marketers, for the most part, were not asked to give up a portion of their salary, but those who did haven’t seen it return. Only 33% of the marketers surveyed had to give up a portion of their salary and/or benefits during the pandemic. Out of those, only 40% had the salary and/or benefits returned to them.
President of SJT Marketing Sara Janjigian Trifiro added, “We’ve all gone through challenging times; we now need to analyze our departments and make sure we are structuring and supporting them for success – for the marketers and for the company.”
To access the full survey, click here.
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About YourMarketer LLC
YourMarketer bridges the gap between marketers and businesses. Our focus on professional services allows us to carefully match clients with industry experts. Our veteran freelancers offer expert marketing services, including branded marketing strategy and marketing plans, social media services, graphic design, website design and video editing and production. To learn more visit YourMarketer.com, view our video and follow us on Facebook, Twitter and LinkedIn.
About SJT Marketing LLC
SJT Marketing helps professional services firms and nonprofit organizations develop sales and marketing strategies leveraging your organization's current strengths while positioning you for growth. To learn more visit sjtmarketing.net.
Sara Janjigian Trifiro | P: 617.308.2891
Art of Accounting: 2 days of free CPE last week
COVID-19 Up-Ends Business Structures – YourMarketer Provides an Answer
YourMarketer bridges the gap between marketers and businesses.
11 AUGUST 2020 – Fairfield, Connecticut
YourMarketer LLC launched today as an online freelance marketing support solution for professional services firms. The platform delivers expert freelance talent carefully vetted for background and experience, and will be serving the accounting, tax, consulting, legal, management consulting, financial services and technology industries.
Said site founder, Jennifer Palmer Farrington, “While other sites provide general freelancers, we are the first to focus on the B2B service experience. This ensures that clients receive a tailored sector-specific marketing expertise with an understanding of what creates success.”
Jennifer added, “I’ve noticed that whenever there are downturns in the marketplace, especially as we see now during COVID-19, it is often core business staff like marketers to be impacted first. Unfortunately, the workload does not disappear during an economic downturn, and the increased stress and capacity on a reduced team leads to suboptimal outcomes. Firms have to be competitive. We help promote businesses while keeping marketing payroll streamlined.”
She continues, “By hiring an experienced freelancer who knows your industry and business nuance, you save time and receive a higher quality product back. They are truly, your marketers.”
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About YourMarketer LLC
YourMarketer bridges the gap between marketers and businesses. Our focus on the professional services sector allows us to carefully match clients with individuals experienced in their specific industry. Our veteran freelancers offer expert marketing services, including branded marketing strategy and marketing plans, social media services, graphic design, website design and video editing and production. To learn more visit YourMarketer.com and follow us on Facebook, Twitter and LinkedIn.
Creating Your Freelancer Projects
CREATING A NEW FREELANCER PROJECTS
You will be creating “Projects” for each of the services you provide to make it easy for a Company to purchase. For example, if I create marketing materials, such as brochures, presentations, sales sheets, I would create a project with a price associated for each – one for brochures, one for presentations, one for sales sheets. Each would be listed separately as a “Project.”Let’s get started.
1. Log in
Log into yourmarketer.com using your “seller” username and password.2. Profile Menu
Navigate to your Profile Menu Dropdown to “Projects” and “Post New”
3. Post New Project form
This will open up the “Post New Project” form.-
- Choose a snappy title for your “Project” to get the attention of the Company. For a brochure, I might use, “Beautifully Designed Brochures”
- Next, choose how you will Price your project. You can use an hourly rate for something like a “Strategy Discussion,” but for a brochure I would use a fixed price. I’ll use $1200 fixed price. You can also choose to price your project hourly, weekly, monthly or offer a three tier package.
- Select the Category and Subcategory, for each project. For this example, it would be Graphics & Design for the Category and Brochure Design would be the Subcategory
4. Description
Under Description, describe in as much detail as possible what it is your service is and what will be delivered so that there is no misunderstanding between you and the Company. This is what you would include in a proposal for your service. If you are doing design work, will you include the design files as well as the PDF? Be as specific as possible. For our example, my description for a brochure would be:
I will design for you a compelling 8-page brochure with stock photos or infographics or using your own photos. This price includes:
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- One-hour strategy discussion on brochure needs
- Initial draft
- Up to 3 revisions of the initial draft
- InDesign file and all images used
- Print Ready PDF for you to send to your local printer
- Viewable PDF for the web
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5. Tags
Tags allow users to search on the website and find the services they are looking for. Add here any keywords used for your project and be sure to include the Category and Subcategory (Service and Subservice) as tags as well. For my example, I used “brochure” “infographics” InDesign” “PDF” “Graphics & Design” and “Brochure Design”6. Instructions to the Company
What should the Company provide you with to start the project quickly? Include Instructions to the Company and slide it to the right to make it visible to them. If you don’t want to include any instructions skip it, but I find it helpful. For the brochure, I put, “Please send me any current materials you have if you are basing it off of a current brochure, or links to sites that have brochures you like. If you have photos, etc, please send as well. I will need as much information to understand what you want to have so we can successfully work together.”7. Timing
Indicate how long it will take you to complete this project. Make sure you estimate on the high side – nothing can irritate a client faster than not delivering on-time. For my brochure, I indicated 3 weeks to be on the safe side of things.8. Images
Images! Upload a banner image for your project that will catch the eye when they open up your project. The images underneath should be snapshots of your projects and the first image you upload will be the image used for your Project’s cover, so choose wisely! I uploaded two brochure covers I worked on, then uploaded a PDF of a brochure sample for people to view a project sample.9. Publish
Once complete, hit “Publish.” You did it! See below You will see additional projects listed at the bottom so that the Company can click directly on other projects you have in the system.
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