Pricing: Considering Your Short-and-Long-Term Goals

Pricing: Considering Your Short-and-Long-Term Goals When your price, value proposition and competitive position are aligned, you’re in the best situation to maximize revenue and profits. Price is one of the classic “4Ps” of marketing (product, price,...

Are Your Distribution Channels Working?

Are Your Distribution Channels Working? How do you sell to your clients? Are you selling to them in the method they prefer? Distribution channels are the way you sell your services to your clients. You can evaluate a new distribution channel or improve them at any...