Creating Compelling Company Messaging Statements When someone asks your employees, “What does your company do,” how do they answer? Do they all give the same answer? Is your company message compelling or do you sound like your competitors? Company messages are written...
How to Create Killer Content and Measure Its Success Today, there is a never-ending flow of “content” and “thought leadership” available for B2B Companies. Thoughtfully created and properly targeted content can be evergreen and attract new...
Reach Your Targets Using Marketing Campaigns Are you struggling to generate sales leads for your business? Marketing campaigns increase your reach into the marketplace by using multiple touchpoints. At many professional service firms, a business developer could be the...
Setting Your Marketing Plan to Generate Revenue Most business people agree that good planning is essential for success. Even so, it is surprising how many companies don’t create a good marketing plan to generate and manage their clients. A marketing plan is a...
Pricing: Considering Your Short-and-Long-Term Goals When your price, value proposition and competitive position are aligned, you’re in the best situation to maximize revenue and profits. Price is one of the classic “4Ps” of marketing (product, price,... 
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