4 Strategies to Effectively Price Services for Small Businesses

4 Strategies to Effectively Price Services for Small Businesses Are you feeling pressured to keep your fees low, fearing that raising them will scare clients and prospects away? There’s one thing I know for sure—determining how to price products and services is...

Pricing: Considering Your Short-and-Long-Term Goals

Pricing: Considering Your Short-and-Long-Term Goals When your price, value proposition and competitive position are aligned, you’re in the best situation to maximize revenue and profits. Price is one of the classic “4Ps” of marketing (product, price,...