Make an Impact With Your Sales and Marketing Materials

Make an Impact With Your Sales and Marketing Materials What happens when you give a sales presentation? Or leave behind a company brochure? Do your sales and marketing materials reinforce your messages and make an impact? Sales and marketing materials help to educate,...

Creating Compelling Company Messaging Statements

Creating Compelling Company Messaging Statements When someone asks your employees, “What does your company do,” how do they answer? Do they all give the same answer? Is your company message compelling or do you sound like your competitors? Company messages are written...

Pricing: Considering Your Short-and-Long-Term Goals

Pricing: Considering Your Short-and-Long-Term Goals When your price, value proposition and competitive position are aligned, you’re in the best situation to maximize revenue and profits. Price is one of the classic “4Ps” of marketing (product, price,...

Are Your Distribution Channels Working?

Are Your Distribution Channels Working? How do you sell to your clients? Are you selling to them in the method they prefer? Distribution channels are the way you sell your services to your clients. You can evaluate a new distribution channel or improve them at any...

Set Your Competitive Position in the Marketplace

Set Your Competitive Position in the Marketplace What is it that sets your company apart from your competitors? Competitive positioning is the foundation that all your sales and marketing strategies are built. Competitive positioning is about defining how you’ll...